HOOK opened for business in November of 2005 in Charleston, South Carolina. We leased financially appropriate space in an old cigar factory. Desks were fashioned from doors and sawhorses. Office equipment comprised of whatever we had from home offices. We did, however, invest heavily in our business cards. To date, no client has spent as much on business cards as we have.
We also had one solid belief: great creative was more valuable than media dollars. It appears to be working. Today we have fancier offices on upper King Street (with the same inexpensive desks) and a healthy stable of clients. If you find yourself in Charleston, stop by for a visit. We are quite friendly.